Monday, 22 September 2014

Paul Smith Commercial Pitch

I received this storyboard from my friend a little while ago. I've posted it because it's a project I particularly enjoyed working on.

He commissioned me to draw it as part of his pitch for an open opportunity for film makers to produce a commercial for the designer clothing brand.

The treatment described the look of the film as being a gritty, hand-held documentary style piece filmed on grainy black and white film stock.

This description inspired me to draw the storyboard in solid blocks of black and white.
As with most good commercials the story of this pitch sets up the audience to believe that this is just a group of lads, dressing for a night out, however at the point of the all-important reveal there is a twist in the tail, and we see that their situation is far more serious.

I enjoyed visualizing the story structure with its high tempo, truncated editing style and how each shot concentrated on the details of the different character’s clothing as they dressed for their big date, as the strap line pronounces it's important for the characters to.., ‘Make An Appearance!’

Copyright © I. Cullen


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